Everybody loves the comforts of home, but investors who become too anchored to familiar territory can end up with a very narrow view of the world.
Home bias, the tendency of investors to allocate a disproportionate amount of their funds to their domestic market, is a well-documented phenomenon.
As at 31 December 2016, superannuation funds regulated by the Australian Prudential Regulation Authority had nearly 50% of their total equity exposure in local shares. For self-managed super funds, the average home allocation was 72%.
There can be rational reasons for home bias. Australian investors, for instance, have the advantage of dividend imputation. This is where firms that have already paid income tax on profits attach tax credits in distributions to shareholders.
A second understandable reason they might tilt to their home market is familiarity with the companies they are investing in. Companies like Westpac, ANZ, Qantas and Air New Zealand are household names and are frequently in the news.
A third justification might be that a home bias satisfies an individual investor’s particular goals or risk appetite. These are all issues for an advisor to consider.
But a large home bias also can have undesirable consequences. Those consequences relate to the risks of a portfolio ending up with very concentrated exposure to individual countries, companies, and sectors.
DIVIDING UP THE WORLD
This is particularly the case where your home market is relatively small in a global sense or where it is dominated by one or two sectors.
Chart 1 shows the natural weights of some of the countries in the MSCI All Country World index, a popular benchmark for the global share market. You can see the US is by far the biggest market, with a weight of more than 53% as at 31 January 2017.
Japan is a distant second with a weight just above 8%, then the UK, Canada, France and Germany, China and Switzerland. Australia is ninth with a weight of 2.4%, while New Zealand is in 36th place with a weight of just 0.1%, too small to see on the chart.
Now, what happens when we bias our portfolio to the home market? Chart 2 shows the country representation in an equity portfolio with a home bias of 60% to Australia.
As a result of this tilt, we have to scale down representation of other major markets. For instance, the US exposure is lowered from 53% to 22% and emerging markets from 11% to just 4%. Put another way, the weight of all countries, apart from Australia and the US, in this portfolio is just 18%.
So you can see that this degree of home bias represents a pronounced deviation from the global market portfolio and leaves you taking unnecessarily big bets. For instance, Canada was the best performing developed market in 2016 with a gain of more than 25%. But with our home bias, the weight to Canada is reduced by two thirds.
Since we have no reliable way of predicting which country will be the best performer year of year, it makes sense not to deviate too far from the market portfolio.